Senior User Interface & User Experience Designer
Illustrator, Writer & Graphic Designer
Email: snerstgmail
Home: (512) 477-4490
1902 West 30th St.
Austin, Texas 78703


Bachelor of Fine Arts Degree - University of Texas at Austin, August 1995

Llesiant August 2007 - Present
Senior User Interface & User Experience Designer
  • User interface and user experience design and development for a web-based application in the search engine marketplace
  • As the liaison between customers, Development, Product Marketing and Sales/Business Development, I am responsible for the alignment of strategic goals surrounding usability, product innovation, emerging trends and the continuing analysis of the competitive landscape
  • Work closely with the CTO and CMO to conceptualize, define and design product road map, modules and features
  • Application development and rapid prototyping via (X)HTML, JavaScript and CSS
  • Cross-browser development to support IE6, IE7, Firefox 1.5+, Safari 3 (Mac & PC) and Opera 9+
  • Creation and documentation of user interface standards, screen flow and product requirements

Pluck March 2007 - August 2007
Professional Services & User Experience Engineer
  • Responsible for custom designed web-based software implementations via object-oriented JavaScript API and cross-browser CSS
  • Daily management of the technical relationship for major publishing accounts including USA Today, The San Francisco Chronicle and the Canadian Broadcasting Corporation
  • Problem solving skills cover range of activities from User Experience design to debugging client source code and resolving high pressure, time sensitive issues in live production environments
  • Regularly deploy code base to hardware at data center, test, and troubleshoot
  • Assist Engagement Managers and Sales team by providing technical support, application interface prototypes and presentation materials
  • Software-based training responsibilities include presentation, writing, documentation and design of customer-facing collateral

Pointserve August 2006 - March 2007
Senior User Interface Designer
  • Responsible for the user interface design, usability design and rapid prototype development of a web-based software application for the service industry
  • Programmed cross-browser HTML, CSS, and JavaScript in a version controlled Java/JSP environment
  • Regularly visited customer sites with Professional Services team to gather software requirements, observe and interview users in their working environment and introduce paper prototypes for the purposes of capturing high level screen flow and product features
  • Created and maintained the web-based user interface documentation system
  • Illustrated comprehensive suite of icons for use across web-based and desktop applications, marketing collateral, motion graphics pieces and internal-facing documents
  • Marketing responsibilities included presentation design, collateral design, illustration, corporate identity / brand visuals management and corporate communications writing

IdentiPHI / Key Ovation
Sister companies; IdentiPHI: Enterprise security software
Key Ovation: Ergonomic computer hardware
December 2005 - August 2006
User Experience & Marketing Manager
  • Met regularly with overseas development team to drive usability initiatives, design improvements, screen flow architecture and branding requirements of Enterprise Security Software products
  • Created comprehensive IdentiPHI corporate identity package including logo redesign, paper system, collateral template, and software brand
  • Writing responsibilities covered all aspects of corporate communications including marketing collateral, company and joint-partner press releases, internal documents, email campaign content, newsletter and web copy
  • Managed relationship with outsourced PR firm that introduced software product to industry analysts, security related media, and B2B audience; ergonomic consumer goods to product reviewers and on-line publications
  • Invented, illustrated and designed "Key Man” corporate narrative for cohesive messaging across software, packaging, corporate identity, marketing collateral, advertising, web, motion graphics and trade show presence.
  • Created advertising campaign for print and web delivery — managed logistics and budget to cover Government, Financial Industry, and Security Sector exposure
  • Responsible for complete trade show presence including booth design, marketing collateral, advertising, direct mail, and logistics
  • Designed, programmed and wrote targeted email campaigns for security related consumer goods
  • Managed relationship with professional photographer to secure image library of ergonomic product line
  • Designed and produced retail packaging for the Key Ovation Ergonomic Apple Keyboard — sold nationally in Apple stores

SmartSwing May 2003 - September 2005
Senior User Interface & Web Designer
  • Responsible for user interface design, usability design, screen flow architecture and branding of SmartSwing software application
  • Developed and designed HTML/CSS/JavaScript/Flash prototype applications for both the standard SmartSwing application and the SmartSwing putter application
  • Responsible for design, programming, and maintenance of corporate web site and customer facing online store. This involved integration of e-commerce systems and all third party applications including email campaign management, affiliate manager, and coupon transaction component
  • Successfully implemented a full e-commerce system using both Netsuite and Miva Merchant. Extensive knowledge of Netsuite and Miva Merchant APIs including advanced customization for seamless integration with SmartSwing's corporate web site
  • Designed and produced all corporate identity artwork including logo, letterhead, business cards, envelopes, folders, and other printed collateral
  • Created all graphic and print design including marketing slicks, product brochures, trade show media, direct mail pieces, investor presentations, apparel, posters, banners, packaging and more
  • Responsible for all product illustration including patent artwork, hardware UI, and golf club artwork
  • Created motion graphics pieces for delivery across broadcast, DVD/CD, and web platforms
  • Responsible for design and construction of all point of purchase displays including large retail unit and small counter display stands
  • Responsible for various elements of marketing, branding and advertising efforts including campaign strategies, tag lines, copy direction, and print and email advertisements
  • Created a widely used online resource for press and public relations professionals — a key element in SmartSwing's prolific media coverage
  • Created company name: SmartSwing
  • Created company newsletter name: Chip In
    (combining references to conversation, golf and high tech)

Colabranet December 2000 - May 2003
Senior User Interface & Web Designer
  • Designed major application modules and co-designed overall interface of a web-based application for the electronic components industry
  • Application modules included a complete workflow system for multiple stage and status requests (request for quote, request for sample, request for design win), a drag & drop UI for opportunity (sales leads and wins) creation, and multiple wizards for account creation, company registration, etc.
  • Responsible for design of back office component including sales dashboard module, ship & debit module, invoice/POS tracking module, commission reconciliation module, and others
  • Programming responsibilities included implementation of front-end HTML, JavaScript, and CSS in a Java/JSP environment
  • Led graphical prototyping and design review sessions for co-workers and customers
  • Created corporate identity and paper system including logo, letterhead, business cards, folders, and more
  • Designed and produced all customer facing marketing materials including brochures, marketing slicks, and sales presentations
  • Responsible for graphic design and illustration of investor presentation for company funding efforts
  • Designed and co-programmed the Colabranet corporate web site

FG Squared March 1998 - December 2000
Senior Designer, Illustrator & Motion Graphics Artist
  • Produced motion graphics for projects ranging from marketing CDs to trade show videos and web delivered movies
  • Web design for corporate and consumer-based sites
  • Interface design for CD-based and CD browser-based media
  • Illustration and information design for corporate concept graphics
  • Clients included: Dell, Canon, Hitachi, AMD, IBM, Compaq, Vignette, and Locke Liddell & Sapp LLP
User Interface & User Experience Design (11 years)
Web-based Application Design & Development (8 years)
Web Design & Development (10 years)
(X)HTML, CSS and JavaScript (10 years)
AJAX Techniques & CSS-based Layout (5 years)
Cross-browser Development: IE4-7; Firefox; Safari; Opera; Netscape (10 years)
Web Standards-based Design & Development (3 years)
Application Prototyping (6 years)
User Interviews, User Profile Creation & User Testing (8 years)
Requirements Gathering & Documentation (8 years)
Screen Flow, IA & UI/UX Process Documentation (8 years)
Conceptual Model Development & Strategy (6 years)
E-commerce Design & Integration (2 years)
Marketing & Positioning Strategy for Consumer Products (3 years)
Marketing & Positioning Strategy for B2B Software (3 years)
Graphic Design (13 years)
Corporate Identity Design (11 years)
Digital Illustration (13 years)
Commercial & Offset Press Experience (10 years)
Motion Graphics & Animation (10 years)
Story Boarding (10 years)
Traditional Illustration (16 years)
Writing Experience
Marketing Copy
Brand Messaging
Press Releases
Corporate Communications
Web Content
E-mail Newsletter Content
User Interface Language
User Interface Documentation
User Profiles & User Testing Scenarios
Requirements Documentation
Technical Help System Content

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere
3D Studio Max
Homesite & Dreamweaver
Visual Studio 2005/2008
Version Control: CVS, SVN, VSS
Austin PowerForum Animation
Bronze 2002 Telly Award
Animation & use of Graphics
Silver 2001 Omni Intermedia Award
Graphics & Animation

Vignette Showcase
Bronze 2001 Telly Award
Use of Graphics
2001 Texas Interactive Media Achievement Award
Notable Achievement in Marketing/Sales

Canon FPA 5000 ES2 CD-ROM
Gold 1998 New Media Invision Award
Creative and Technical
As a member of the original six person team at SmartSwing, I am listed as co-inventor on the following patents:

Method and System for Golf Swing Analysis and Training

Method and System for Accurately Measuring and Modeling a Sports Instrument Swinging Motion

Method and System for Calibrating Sports Implement Inertial Motion Sensing Signals